On-camera makeup for executive headshots, keynotes, conferences, and brand shoots — makeup-led, with light, polished hair. By Mariia Korolkova at AVES Beauty, Union Square.
Makeup for executives, founders, and on-camera talent across San Francisco.
Most of my work is corporate — the headshot that goes on every profile, the keynote streamed to thousands, the founder on a press tour. Natural, authoritative makeup that holds up under any lighting and reads true on every lens.
Polished, true-to-you makeup for corporate headshots, LinkedIn portraits, and leadership profiles. Confident and natural — never “done.”
Speaker green rooms, panels, all-hands, and press days. Fast, consistent, camera-tested looks for a full roster — and on-set touch-ups between takes.
Campaigns, product launches, and content shoots. Concept-driven makeup finished to photograph flawlessly for any brand or publication.
Makeup is where I specialize, and it’s what shows up on camera. Skin prepped to look like skin, even tone, defined features, and a finish that lasts through a full shoot or speaking day.
Hair is a light, camera-focused finish — taming flyaways, a clean part, polish, and on-set adjustments between takes. No curling, no elaborate styling. Just on-camera corrections that keep you looking sharp, not over-styled.
As a licensed esthetician, I hold every booking to clinical hygiene standards — especially when a kit moves between dozens of faces on a headshot or conference day.
Recent looks across corporate, editorial, and press work. Click any image to view full size.









Mariia is the founder of AVES Beauty, a private studio in the heart of Union Square, San Francisco. As a licensed esthetician, her work begins where great makeup always does — with healthy, prepped skin.
Her focus is makeup that works on camera: corporate headshots, keynote stages, press tours, and brand shoots, finished with a light, polished hair touch and held to clinical sanitation standards.
She’s the hands trusted by executives and on-camera talent at teams like Google, Opendoor, and OpenAI — for looks that read confident, natural, and unmistakably you.
Yes. AVES Beauty is based at 870 Market Street in Union Square, and Mariia travels on-location to offices, studios, conference green rooms, and shoot sets across San Francisco for headshot days, keynotes, and press. Reach out to confirm availability for your date.
Makeup is the focus and the strength. Hair is a light, camera-focused finish — taming flyaways, a clean part, polish, and on-set adjustments between takes. We don’t do curls or elaborate styling, which keeps the look natural and fast for back-to-back schedules.
As a licensed esthetician, Mariia works to studio-grade hygiene: single-use applicators and mascara wands, brushes sanitized between every person, product decanted rather than double-dipped, and a fully sealed, disinfected kit on every booking — essential for headshot and conference days that move between many faces.
Headshot days, conferences, and shoot dates book quickly. We recommend reaching out as early as possible to reserve your preferred date.
Tell me about your headshot day, conference, or shoot — team size, date, and location. I’ll get back to you within one business day.